NOIB (No In Between) is a Delhi-based womenswear label conceptualized by a husband-and-wife duo with a shared background in fashion design and technology.

Drawing from their collective experience, the founders have created a brand that embodies a shift in perspective within modern India - the concept of "No in Between" - a celebration of contrasts and a steadfast rejection of compromise.

This concept is seamlessly woven into every aspect of the brand - it's bold, eclectic prints; the use of natural, sustainable fabrics and an unwavering focus on quality - reflecting a design philosophy that is as thoughtful as it is striking.